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Pure Beginnings
Pure Beginnings Baby Products are manufactured from only the best quality natural and certified organic ingredients. They do not contain any parabens, petrochemicals, synthetic fragrances, alcohol or animal products. They are suitable for new babies and children of all ages.
 
Baby Shampoo + Body Wash (200ml) R75.00

Pure Beginnings Baby Shampoo + Body Wash is ideal for anyone suffering from eczema, cradle cap and any skin conditions.



Directions
Apply a small amount to wet hair and body. Rinse after washing and towel dry.

Ingredients
Spring Water, Decyl Glucoside, Rosmarinus Officinalis (Rosemary) Hydrosol*, Cocamidopropyl Betaine, Vegetable Glycerine, Hydroxypropyltrimonium Chloride, Xanthan Gum, Sodium Benzoate, Citric Acid, Lavandula Officinalis (Lavender) Oil*, Potassium Sorbate, Pelargonium Graveolens (Rose Geranium) Oil*. * Certified Organic Ingredient
 

Baby Body Lotion (200ml) R75.00

Pure Beginnings Baby Body Lotion is ideal for anyone suffering from eczema or any skin conditions



Directions
Gently massage a small amount into the skin morning and evening.

Ingredients
Spring Water, Vegetable Glycerine, Pelargonium Graveolens (Rose Geranium) Hydrosol*, Glycine Soja (Soybean) Oil*, Olea Europea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea Butter) Fruit Oil*, Cetearyl Alcohol, Glyceryl Stearate, Cetearyl Glucoside, Stearic Acid, Tocopheryl Acetate, Tocopherol, Benzyl Alcohol, Citric Acid, Lavandula Officinalis (Lavender) Oil*, Dehydroacetic Acid, Pelargonium Graveolens (Rose Geranium) Oil*. * Certified Organic Ingredient

 
Baby Bum Cream (125ml) R75.00

Pure Beginnings Baby Bum Cream is an effective barrier cream, and is used to treat nappy rash. It has very good ant-septic, anti-bacterial and anti-fungal properties, and can also be applied to stings and bites. Pure Beginnings Baby Bum Cream is ideal for anyone suffering from eczema or any skin conditions.



Directions
Apply after bath and each nappy change.

Ingredients
Olea Europea (Olive) Fruit Oil*, Spring Water, Vegetable Glycerine, Glycine Soja (Soybean) Oil*, Pelargonium Graveolens (Rose Geranium) Hydrosol*, Glyceryl Stearate, Cetearyl Alcohol, Cetearyl Glucoside, Stearic Acid, Tocopheryl Acetate, Benzyl Alcohol, Lavandula Officinalis (Lavender) Oil*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Dehydroacetic Acid, Pelargonium Graveolens (Rose Geranium) Oil*. * Certified Organic Ingredient

 

Baby Wet Wipes (50) R75.00

Pure Beginnings Baby Wet Wipes are free of all the harsh skin irritating ingredients found in conventional baby wet wipes. Can be used to clean up baby's bottom as well as used on the rest of the body such as hands and face.



Directions
Lift resealable label. Remove wet wipe for use. Reseal label well to keep wet wipes moist.

Ingredients
Spring Water, Decyl Glucoside, Helianthus Annus (Sunflower) Seed Oil*, Potassium Sorbate, Tocopheryl Acetate, Lavandula Officinalis (Lavender) Oil*, Sodium Benzoate, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Pelargonium Graveolens (Rose Geranium) Oil*. * Certified Organic Ingredient
 
Toothpaste R38.00

This toothpaste is designed for children of all ages and is suitable for babies. It has a fantastic raspberry flavour that will help get kids into the routine of brushing their teeth regularly as they won't be put off by strong minty toothpastes designed for adults. It contains xylitol, which has been endorsed by many dental associations worldwide for its ability to inhibit the growth of bacteria that cause tooth decay. It is also fluoride and SLS free



Directions
Apply a small amount to the toothbrush. Brush teeth morning and night, preferably after meal times. If possible spit and rinse. Safe to swallow. Suitable for Babies

Ingredients
(Aqua), Glycerine, Sorbitol, Xylitol, Calcium Carbonate, Titanium Dioxide, Kaolin, Hydroxyethyl Cellulose, Sodium Lauroyl Sarcosinate, Rosmarinus Officinalis (Rosemary) Distillate*, Potassium Sorbate, Pelargonium Graveolens (Rose Geranium) Distillate*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Lavandula Officinalis (Lavender) Distillate*, Raspberry Flavour *Certified Organic Ingredient
 
Bubble BathR54

This bubble bath will help make children's bath time fun rather than a chore. The citrus aroma will leave your kids smelling clean and fresh after bath time. And best of all it does not contain any harsh foaming agents such as SLS.



Squeeze desired amount under running water.

Ingredients
Decyl Glucoside, Water (Aqua), Cocamidopropyl Betaine, Pelargonium Graveolens (Rose Geranium) Distillate*, Citric Acid, Sodium Citrate, Citrus Sinensis (Orange) Peel Oil*, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Cananga Odorata (Ylang Ylang) Flower Oil* *Certified organic ingredients.
 

Frequently Asked Questions

Q: ARE 'REGULAR' BABY PRODUCTS DANGEROUS?
A: NO! They are not "dangerous", but due to possible the long-term effect of synthetic chemicals on the body, it is better to use an organic or natural product on babies.

Q: I AM USING A "NATURAL" BABY PRODUCT ON MY BABY AT THE MOMENT, SHOULD I CHANGE?
A: If you are happy with the products you are using there is no need to change but be aware that many baby products CLAIM to be natural when they are NOT!! Natural products should not contain any synthetic chemicals: mineral oil, petrolatum, fragrance, parfum, sodium lauryl sulphate, propylene glycol, methylparaben, butylparaben and phthalates.

Q: ARE PURE BEGINNINGS PRODUCTS "TEAR FREE" AND "HYPO-ALLERGENIC"?
A: YES! Sodium Lauryl Sulphate in foaming products is the chemical which causes burning of the eyes. Pure Beginnings is one of the TRULY hypo-allergenic products on the market, as it is CHEMICAL FREE!! There are NO harmful or skin-irritating chemicals in our baby products.

Q: WILL THE PRODUCTS BURN MY BABY'S EYES?
No, they will not burn baby's eyes. All Pure Beginnings products are safe for use on the head and face, but NO PRODUCTS should be used directly into the eyes. A: ARE HERBS AND ESSENTIAL OILS TOO STRONG TO USE ON BABIES? Some herbs and essential oils are not recommended for use on babies, but all the ingredients in Pure Beginnings products have GRAS status (Generally Recognised as Safe). The essential oils and herbs used in our products are in small quantities and are beneficial to baby's skin and health.

Q: ARE YOUR BABY PRODUCTS PH BALANCED?
A: Yes. Pure Beginnings Baby products are at a pH of about 5.0. The acid mantle of the skin ranges between 4.5 & 5.5.

Q: MY BABY HAS DEVELOPED CRADLE CAP, WILL THE PURE BEGINNINGS SHAMPOO HELP?
A: Yes. The natural ingredients in the shampoo will help restore the scalp to normal.

Q: CAN I USE THE WET WIPES ON MY BABY'S FACE?
A: Yes. Pure Beginnings wet wipes contain only natural and organic ingredients, and are safe for use on all areas of baby's body.

Q: IF MY BABY HAS RED, BROKEN SKIN CAN I STILL USE THE BABY BUM CREAM?
A: YES! The ingredients in the Baby Bum Cream have anti-septic and anti-bacterial properties, and may be used on any sores, bites or nappy rashes, as well as a daily barrier cream to prevent problems.

Q: IF MY BABY'S NAPPY RASH HAS NOT CLEARED IN 3 DAYS, WHAT MUST I DO?
A: If there is NO improvement in the rash after 3 days, it is then advisable to take your baby to the doctor, as a secondary infection may have set in.

Q: ARE THE PURE BEGINNINGS PRODUCTS GOOD FOR BABIES WITH ECZEMA?
A: YES! The ingredients in the products will not irritate or dry out the skin. They allow the skin to breathe normally as well as moisturise the skin.